Branded Entertainment in a Digital World
A new role for branding is emerging. Brands that connect themselves better to cultural trends or truths are stronger anchor points for consumers, and they are convincing because they have a coherent point of view about the world. They add meaning.
The impact of digital simply cannot be overestimated. It made media truly cross media. It created a billion channel universe. It enabled an explosion of expression, from blogs and tweets to mix ups and mash ups.
Video Hacker produces quality branded entertainment for the web, by analysing the brand's goals, developing top quality creative, producing, and measuring results.